Effectively Monetizing mHealth Services and Applications


Over the more recent year, I have been working on mHealth consulting projects for a number of companies including telcos, especially to help develop strategy to Monetize mHealth Services and Applications.

Couple of months ago, I was fortunate to have been invited to chair a C-Suite workshop that brought together the Health Care Providers, Regulators, Payers, Medical Device Companies, Telco and technology vendors from several countries. The objective of the workshop was to discuss some of the essential elements in formulating successful mHealth business model(s).

The following was the format of my presentation.

What do consumers want?
Who’s willing to pay for what?
Opportunities for health & wellness consumers
mHealth for Chronic Disease Management
Who will operate vs. Innovators?
What are some of the Plays in Asia?

I am also putting together a paper around Disease Management Organization (DMO) and how these would play key role in transforming chronic disease management, with mHealth is one of the key enablers.

In the meantime, there are a number of short-term opportunities, especially in Asia, that are currently a white-space, and I propose some potential models for consideration.

See below the complete slide.

Callum Bir

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